MOMA have been disrupting the industry since 1985. The brand was founded by the brothers Gironacci and with their collection of high-end footwear, the brothers wanted to create trendy, handcrafted shoes that also paid homage to Italian shoemaker traditions. Behind Moma are Luigi, Nelso and Daniele Gironacci, three craftsmen who believe in getting their hands dirty in order to best express their creativity. Standing for 'Midnight Over My Action', each Moma design views the concept of 'used and dirty' as a mark of personal history, like wrinkles and scars gained through a lifetime of experience. Based in the hills of Le Marche, the brothers are constantly inspired by the surrounding countryside, musty grapevines, mossy trees, and rust, evolving each element into unique designs. A breath of fresh air in an era defined by high-gloss and glamour, MOMA stands for authenticity.